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Added:08/08/2023 9:12 AM
When we think about "marketing" in our practices, we often limit ourselves to ideas of promotion and advertising. We focus on paid services (sponsored ads, websites, SEO, review sites, etc.) that may bring awareness to our practice, but may not necessarily bring about consideration or conversion from potential patients. When it comes to brand identity, positioning, and reputation, are your marketing strategies unique to you and your office, or are they similar to other practices in your area? Are you presenting yourself like everyone else, or are you
highlighting specifics of what makes you and your team great?
Learning Objectives:
• Gain a fresh perspective on dental practice marketing, especially in saturated areas
• Learn to connect with potential patients using non-traditional methods of marketing
About the Presenter:
Brian Baliwas, DDS, teaches part-time at the University of the Pacific Dental School in the Department of Integrated Reconstructive Dental Sciences, where he inspires his students to maintain a high level of commitment, passion, and pride in their dental work.
As an active member of the American Academy of Cosmetic Dentistry, the Academy of General Dentistry, and several study clubs throughout the Bay Area, Dr. Baliwas strives to surround himself with some of the best practitioners in his field. He sees the art of dentistry as a journey of continuous learning, traveling down the path of excellence in search of perfection in his craft.
This course was recorded at the AACD Annual Scientific Session in 2023. There is no credit associated with viewing this lecture.
highlighting specifics of what makes you and your team great?
Learning Objectives:
• Gain a fresh perspective on dental practice marketing, especially in saturated areas
• Learn to connect with potential patients using non-traditional methods of marketing
About the Presenter:
Brian Baliwas, DDS, teaches part-time at the University of the Pacific Dental School in the Department of Integrated Reconstructive Dental Sciences, where he inspires his students to maintain a high level of commitment, passion, and pride in their dental work.
As an active member of the American Academy of Cosmetic Dentistry, the Academy of General Dentistry, and several study clubs throughout the Bay Area, Dr. Baliwas strives to surround himself with some of the best practitioners in his field. He sees the art of dentistry as a journey of continuous learning, traveling down the path of excellence in search of perfection in his craft.
This course was recorded at the AACD Annual Scientific Session in 2023. There is no credit associated with viewing this lecture.
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When we think about "marketing" in our practices, we often limit ourselves to ideas of promotion and advertising. We focus on paid services (sponsored ads, websites, SEO, review sites, etc.) that may bring awareness to our practice, but may not necessarily bring about consideration or conversion from potential patients. When it comes to brand identity, positioning, and reputation, are your marketing strategies unique to you and your office, or are they similar to other practices in your area? Are you presenting yourself like everyone else, or are you
highlighting specifics of what makes you and your team great?
Learning Objectives:
• Gain a fresh perspective on dental practice marketing, especially in saturated areas
• Learn to connect with potential patients using non-traditional methods of marketing
About the Presenter:
Brian Baliwas, DDS, teaches part-time at the University of the Pacific Dental School in the Department of Integrated Reconstructive Dental Sciences, where he inspires his students to maintain a high level of commitment, passion, and pride in their dental work.
As an active member of the American Academy of Cosmetic Dentistry, the Academy of General Dentistry, and several study clubs throughout the Bay Area, Dr. Baliwas strives to surround himself with some of the best practitioners in his field. He sees the art of dentistry as a journey of continuous learning, traveling down the path of excellence in search of perfection in his craft.
This course was recorded at the AACD Annual Scientific Session in 2023. There is no credit associated with viewing this lecture.
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