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Added:07/19/2023 9:43 AM
Want to expand and grow your practice but not sure how? Join Dr. Bobbi Stanley, dental practice owner and founder of the Stanley Institute for Comprehensive Dentistry, to learn the essentials of dental marketing. In this one-hour lecture, dental practitioners and practice owners are introduced to the secrets of dental marketing, the differences between external and internal marketing strategies, and tactical tips on how to market their practice.
This online course explores types of external marketing strategies dentists should consider, such as search engine optimization, website design, and social media. Additionally, we examine how internal marketing can help build relationships with patients, including regular patient communication, loyalty programs, and in-office events.
Finally, the lecture covers key questions to ask before making a marketing decision, the importance of reputation management, and how to measure the success of your efforts. Leave this course ready to start building your practice’s marketing plan on Monday morning.
Learning Objectives:
Understand the essential elements of dental marketing including web search, video marketing, and social media.
Gain insight into the differences between external and internal marketing strategies.
Understand the different types of external marketing methods to build patient awareness.
Discover how to build relationships and loyalty with patients through referrals and loyalty programs.
About the Presenter:
Dr. Bobbi Stanley graduated from the University of North Carolina School of Dentistry in 1993 and continues to be an avid learner, attending countless hours of continuing education. She also believes providing superior dental services means using the best materials on the market with the highest technology available.
She is a Master in the Academy of General Dentistry (MAGD), a Diplomate in the International Congress of Oral Implantologists (DICOI), and a Fellow at the prestigious Las Vegas Institute for Advanced Dental Studies (LVI). She is a Sustaining Member of the American Academy of Cosmetic Dentistry (AACD), the International College of Cranio-Mandibular Orthopedics (ICCMO), the International Association of Orthodontics (IAO), and is a Qualified Member of the Crown Council.
The presenter reported no conflict of interest or disclosures.
Release Date: 7/19/23
Expiration Date: 7/19/26
AGD code 550. This course is worth 1 hour of continuing dental education.
This online course explores types of external marketing strategies dentists should consider, such as search engine optimization, website design, and social media. Additionally, we examine how internal marketing can help build relationships with patients, including regular patient communication, loyalty programs, and in-office events.
Finally, the lecture covers key questions to ask before making a marketing decision, the importance of reputation management, and how to measure the success of your efforts. Leave this course ready to start building your practice’s marketing plan on Monday morning.
Learning Objectives:
Understand the essential elements of dental marketing including web search, video marketing, and social media.
Gain insight into the differences between external and internal marketing strategies.
Understand the different types of external marketing methods to build patient awareness.
Discover how to build relationships and loyalty with patients through referrals and loyalty programs.
About the Presenter:
Dr. Bobbi Stanley graduated from the University of North Carolina School of Dentistry in 1993 and continues to be an avid learner, attending countless hours of continuing education. She also believes providing superior dental services means using the best materials on the market with the highest technology available.
She is a Master in the Academy of General Dentistry (MAGD), a Diplomate in the International Congress of Oral Implantologists (DICOI), and a Fellow at the prestigious Las Vegas Institute for Advanced Dental Studies (LVI). She is a Sustaining Member of the American Academy of Cosmetic Dentistry (AACD), the International College of Cranio-Mandibular Orthopedics (ICCMO), the International Association of Orthodontics (IAO), and is a Qualified Member of the Crown Council.
The presenter reported no conflict of interest or disclosures.
Release Date: 7/19/23
Expiration Date: 7/19/26
AGD code 550. This course is worth 1 hour of continuing dental education.
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Want to expand and grow your practice but not sure how? Join Dr. Bobbi Stanley, dental practice owner and founder of the Stanley Institute for Comprehensive Dentistry, to learn the essentials of dental marketing. In this one-hour lecture, dental practitioners and practice owners are introduced to the secrets of dental marketing, the differences between external and internal marketing strategies, and tactical tips on how to market their practice.
This online course explores types of external marketing strategies dentists should consider, such as search engine optimization, website design, and social media. Additionally, we examine how internal marketing can help build relationships with patients, including regular patient communication, loyalty programs, and in-office events.
Finally, the lecture covers key questions to ask before making a marketing decision, the importance of reputation management, and how to measure the success of your efforts. Leave this course ready to start building your practice’s marketing plan on Monday morning.
Learning Objectives:
- Understand the essential elements of dental marketing including web search, video marketing, and social media.
- Gain insight into the differences between external and internal marketing strategies.
- Understand the different types of external marketing methods to build patient awareness.
- Discover how to build relationships and loyalty with patients through referrals and loyalty programs.
About the Presenter:
Dr. Bobbi Stanley graduated from the University of North Carolina School of Dentistry in 1993 and continues to be an avid learner, attending countless hours of continuing education. She also believes providing superior dental services means using the best materials on the market with the highest technology available.
She is a Master in the Academy of General Dentistry (MAGD), a Diplomate in the International Congress of Oral Implantologists (DICOI), and a Fellow at the prestigious Las Vegas Institute for Advanced Dental Studies (LVI). She is a Sustaining Member of the American Academy of Cosmetic Dentistry (AACD), the International College of Cranio-Mandibular Orthopedics (ICCMO), the International Association of Orthodontics (IAO), and is a Qualified Member of the Crown Council.
The presenter reported no conflict of interest or disclosures.
Release Date: 7/19/23
Expiration Date: 7/19/26
AGD code 550. This course is worth 1 hour of continuing dental education.
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